Sywawa at Maison & Objet

Sywawa launches a surprising parasol and an exciting base at Maison & Objet in Paris. Discover the new designs by Davy Grosemans and Jan Melis in hall 7A (Outdoor/Indoor), stand I23-J24.
When visiting our stand you will also receive the new Sywawa magazine "Sun & Shade lovers".

Maison & Objet: 5-9 September, Paris-Nord Villepinte.

Coupe: "Best of the best"

The new parasol base Coupe has won the public award "Best of the best" on the exhibition "100% Design" in Rotterdam. 1500 visitors have voted. This resulted in the attribution of the label "The best of the best" to the Coupe.

Design by Jan Melis for Sywawa

Frou Frou: higher up

The Frou Frou is now available with a pole that is 20 cm longer. This is ideal for events without seating places.

Design by Davy Grosemans for Sywawa

White

A new, extra colour for the Heavy parasol base: now also available in white.

Design by Anthony Duffeleer for Sywawa

Cube for larger parasol poles

The Cube is the first multifunctional parasol base: on the one hand you can put a trendy cushion on it and it is a beautiful pouf, on the other hand it is a fillable parasol base. We have now developed a new clamp in order to make the use of the Cube as a parasol base for parasols with poles with larger diameters possible.

Choose between a clamp for parasol poles of 29 to 39 mm or for parasol poles of 40 to 50 mm.

Go to http://www.sywawa.be/CUBE.10.0.html

Design by Jan Melis for Sywawa

Frou Frou: renewed parasol base

In order to make it completely impossible that the parasol turns in its parasol base we deliver the Frou Frou as form now with a new invisible connection part. This offers even more stability while the perfect pure line of the parasol and the parasol base are fully guaranteed.

Go to http://www.sywawa.be/FROU-FROU.11.0.html

Design by Davy Grosemans for Sywawa

Coupe: exciting parasol base

Give your fantasy free play and fill your Coupe to your heart's content with champagne on a bed of ice or with beautiful flowers that make your garden even more attractive. The possiblitities are endless. This makes that the Coupe is never boring. You can now create an unique and exciting parasol base at all times.

Go to http://www.sywawa.be/COUPE.95.0.html

Design by Jan Melis for Sywawa

Prestigious international IF award for Belgian Frou Frou parasol

At the end of 2006, the Belgian company Symo launched the Frou Frou parasol.
This design-parasol speaks a language of its own: the constant movements and surprisingly flat form creates fancy dynamics on the terrace and in the garden.
The German International Forum Design recently granted the Frou Frou a prestigious IF Design Award. General Manager Pierre Christiaens: "This IF Award means international appreciation for all our efforts to create new design in the musty world of parasols."

About a year ago, Symo introduced "Sywawa": a new and groovy parasol brand. The Sywawa range stands for dynamic, surprising parasols and bases. Each design is created by an enthusiastic designer. Their renewing view in combination with our 75 years of experience results in a very strong cooperation.

The Frou Frou parasol is the first to top the Sywawa collection and the first parasol that goes along with its environment. Each breeze makes the Frou Frou dance to the rhythm of the wind. The word Frou Frou is derived from the French verb froufrouter, which means 'to rustle'. The design is inspired by the traditional archetype of the raffia parasol which in turn is engrafted onto the exotic straw parasol. The raffia evokes images of warm, white beaches with waving palms and rustling skirts. Even when the sun is not shining, the look of the parasol will bring you in the perfect mood. Designer Davy Grosemans: "the funny thing is that my design was inspired on the most cliché raffia parasol ever. In my opinion, the ultimate highlight is that the Frou Frou provokes more than just visual attention. Almost everybody wants to feel and touch the parasol and what's more, it sounds like the wind...

In September 2007 the Sywawa collection was selected for the Indoor-Outdoor hall of Maison et Objet. (French design exhibition)

For the first time world leading companies manufacturing garden furniture and parasols exhibited under 1 roof in this hall.
Not more than only 3 manufacturers of parasols were approved for exhibiting their products. Symo was one of them and thus gained a second international recognition.

Pierre Christiaens: "we are very pleased and proud to inform you that the Frou Frou parasol has been declared  the winner of the IF Product Design Awards 2008 and is carrying the IF quality label. The IF Award is one of the oldest and most reputable design contests. Since the mid fifties, it is an internationally recognized organisation for exquisite design. Worldwide present with offices in Hannover, München and Tapei, the IF is a symbol for exceptional design.
Earlier this year, the international jury made a selection from 2771 candidates. The Frou Frou was awarded in the category Leisure/Lifestyle. The jury founded its decision on the following criteria: design-quality, craftsmanship, choice of materials, ingenuity, ecologically soundness, functionality, ergonomics, visualization of use, safety, branding and universal design.

In 2008 Sywawa will launch 2 creations from Davy Grosemans: the Ribbon (parasol) and the Hole in One (parasol base).

Frou Frou in a wonderful summer breeze

Experience, fondle, hear, feel and see!

Admire the 2 movies of the Frou Frou at http://www.sywawa.be/index.php?id=83 and see the raffia divinely dance to the rhythm of the wind.